WHY WE’RE LOVING EVERYTHING MIDSOMMAR


First, there was Hygge, then Lagom, then 'Kalsarikännit' (translated literally, as drinking in your underwear) and now Midsommar (basically a celebration of the hot weather). No, we’re not having a ‘damn you auto-correct’ moment, we’re talking about Scandi fever that’s had us going nuts this summer.

Here’s a few reasons why we’re obsessed with Scandi chic...
 

Midsommar drinks Midsommar drinks

Did someone say floral crown?

It’s ‘traditional’ for the ladies to weave flowers through their hair and throw on something suitably summer - festival vibes with a sultry finish. Dust off your LWD (little white dress), grab your best pair of birkies and pop on an amazing midsommarkran, which is your biggest and brightest flower crown. Now it’s time to hit the bar.
 

Pole dancing, Scandi-style.

Shaking your thing is a must during Midsommar where people of all ages gather around the maypole and strut their stuff in celebration. There is no need to wait until Saturday night to throw down your best moves though. No maypole, no problem! Just grab your girls and get creative. It’s all in the hips.
 

Cocktails are better from Sweden.

Make sure you trade up your vodka, lime and soda for something suitably Scandi with our Absolut Midsommar cocktails. Nothing quite says Midsommar like a Scandi take on your favourite cocktail that will have you raising your glass to the never-ending summer. Kick off your night in style with our Scandi Fizz, or toast the night with our Blonde Cosmo!
 

Midsommar drinks Midsommar drinks


It’s time to show off your Scandi cool, by saying hej to our Absolut Midsommar parties! It’s simple really, do like the Scandinavians do, celebrate the summer by eating, drinking, and throwing some shapes on the dancefloor. So all that’s left is you. Grab your mates, get your flower crown on, and bring your best summer outfits, to celebrate an Absolut-ly marvellous Midsommar!